This episode was originally published on this site.

Listen to the episode:

PlayPlay

Having trouble watching this video? Click here.

Patient Attraction Episode 1244

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur, CEO of SmartBox.

– The great thing about a strong economy and low unemployment is that many more people are seeking dental care.

– That’s also the terrible thing about it.

– Dentists all over the country are suddenly swamped with patients.

– They’re drowning in patients, and they describe themselves as roller-skating between operatories trying to keep up.

– I can only imagine what it’s like in multi-dentist practices.

– It probably resembles the Keystone Kops at times.

– But while the patient numbers have soared, average case values haven’t.

– Do the math, and those dentists are working too hard for too long for too little.

– That’s the problem with volume practices.

– Dentists get all those patients because they advertise on low price, insurance, and discounts.

– In return, they get patients who represent low value to the practice.

– And with low prices and discounts, margins are very tight.

– Not only that, but many of those patients are one-offs with no loyalty to the practice.

– So those dentists keep marketing for more, low-value patients.

– It’s possible to make money that way, but it’s hard on the dentist and the staff.

– And it’s not nearly as much money as they could be making with better patients.

– Of course, some dentists like Dr. Michelle Haynes of Highlands Ranch, Colorado, have found the way to see more patients and make more money.

– She said, “Since we’ve been working with SmartBox, we actually have had a 30 percent growth or higher each year …

– “… which is pretty incredible, so we’re thrilled about that.

– “We’re busier than we’ve ever been and more profitable than we’ve ever been.

– “That’s what we want, right?”

– Busier than ever AND more profitable than ever.

– She’s not accomplishing that through margin-slashing, low-price advertising that brings in price shoppers and one-and-dones.

– She’s getting better dental patients thanks to SmartBox – and one heck of a return on her investment.

– Here’s what else she said: “We love getting our reports monthly on just what our return on investment is with SmartBox.

– “We’ve been thrilled to see we average about 20 to 1 return on investment with our marketing dollars spent.

– “It was even as high as 50 to 1, so that has been pretty exciting to see just the growth we’ve been able to accomplish.”

– THAT is how you make money in dentistry.

– Not by working yourself to death on low-value patients.

– Not by running frantically between rooms.

– Not by working too hard for too long for too little.

– Since you’re still watching this podcast, something I’ve said has resonated with you.

– If you’re ready to change your practice from high-volume to high-quality, better patients, here’s how to get started.

– Go to smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session™.

– We’ll schedule a 25-minute phone call with you at a convenient time.

– The results from that call will allow us to create your completely personalized Patient Attraction Roadmap™.

– Your free, no-obligation Roadmap will give you recommendations for thriving in your market.

– Let’s leave the Keystone Kops in the past where they belong.

– You can work less, earn more, and enjoy life again with SmartBox.

– Join me for our next podcast.

– Until then, keep moving forward.


Practice In A Pod is the best source for all things dental podcast! Get complete dental podcast listings, episode links and show notes, and complete archives of your favorite dental podcasts.

Don't know what's out there? Practice In A Pod gives you the latest dental podcast episodes as soon as they are aired on the iTunes podcasting network.

Send us a message at info@practiceinapod.com if you want to add your favorite dental podcast or will be launching one soon.