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This week’s guest for episode nine of case acceptance season is Adam McWethy. Adam is currently the vice president of marketing for Spear Education, and previously served the company as director of human resources. Adam has a master’s degree in human resources and industrial relations from the University of Minnesota’s Carlson School of Management. He has nearly 10 years of experience in human resources in a variety of industries, from start-ups to Fortune 500 companies.
Adam Co-wrote the Spear case acceptance handbook with Frank Spear and has a great wealth of knowledge on the subject. In this episode we cover all aspects of the Spear education programs, in terms of how they can help with case acceptance. We discuss the Spear consultancy program and how to prioritise patience for case acceptance. Adam goes in depth on the Spear patient filter process and explains why it’s important to manage patient expectations.
Adam’s Twitter – /adammcwethy
Adam’s LinkedIN – www.linkedin.com/in/adammcwethy/
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:: Topic Time Codes ::
00:00 – 00:58 : Intro.
03:13 – 05:58 : Meeting Adam and talking about co-authoring with Dr Spear.
05:59 – 09:22 : Adam’s old personal training business and it’s parallels with dentistry.
09:23 – 13:43 : Understanding problems to solve them and Adam goes into the philosophy behind Spear education.
13:44 – 17:45 : ‘Proactive Patients’ and patient retention’s influence on case acceptance.
17:46 – 21:10 : Spear consultancy, it’s reach and how it works.
21:11 – 27:01 : Overview of the case acceptance handbook.
27:02 – 33:19 : Some examples to aid proper utilisation of the Pear education programs.
35:23 – 39:57 : Spears offerings for dentists aiming to increase case acceptance through their team.
39:58 – 45:50 : Takeaways from the Spear case acceptance handbook.
45:51 – 51:31 : Prioritising patients effectively for case acceptance.
51:32 – 55:08 : The Spear patient filter process explained.
55:09 – 1:00:46 : Proper management of patient expectations and the benefits of it.
1:00:47 – 1:03:33 : Final thoughts from Richard and Adam.
1:03:34 – 1:10:05: Outro and takeaways from the interview with Richard and George.
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