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When it comes to marketing, many practices and businesses tend to focus on the wrong things. Naren Arulrajah explains what is going wrong and how to truly focus on the customer, relate to them in a real way and leverage social proof. His advice on handling failure, being an effective leader and gaining the trust of your customers is extremely real and valuable.

You can find show notes and more information by clicking this link: https://bit.ly/2KUU6wD

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