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Joe Fogg was an entrepreneur from a young age and has always been drawn to working with like-minded people. Joe spent 16 years working for start-up companies, as a senior executive he created and implemented go to market strategies, ensured success in strategic development and managed exceptional teams focused on sales and marketing. When he heard about the struggles dentists face when looking for talent in the industry and the challenges dental professionals face when seeking extra income and benefits he came up with the idea for onDiem. 

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