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Dental Assisting

A question I often get is, ‘how did you build an education company?’ Well, I took some time to address this question during a recent presentation in Sydney, Australia. During the presentation, I talk about the beginnings of DSI and how Horizon Schools of Dental Assisting has helped me acquire clients along the way. Then, I reflect on Jocko Willink’s story of a blue on blue in Ramadi, Iraq to illustrate the power of instilling Extreme Ownership in your culture.

During the presentation, I discuss:

  • The genesis of the Dental Success Institute
  • How Horizon Schools of Dental Assisting facilitated DSI’s growth
  • How Extreme Ownership changes outcomes
  • Onboarding, why everything comes back to the leader


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