Listen to the episode:
Continuing our series on promoting niche dentistry, we go over Invisalign® and Six Month Smiles®. What message do you send? Who is your target market? Why? In this episode, we show you how to communicate these services and give tips on executing these campaigns.
- Invisalign® – a different beast
- Email email@example.com if you have questions
- Convincing the public why you’re the right Invisalign® provider
- Which crowd wants Invisalign®?
- How do you promote Invisalign®?
- Making first impressions
- Making appointments convenient for patients
- Making instant orthodontics easy to explain
- Good dental marketing makes patients ask more than “do you take my insurance?”
- Communicating 6 month smiles
- Starting with existing patients
- When patients don’t know what you don’t tell them
- Search Engine Marketing
- Landing Pages
- Complimentary Offers
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