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In this episode, Mark and Howie go over Direct Mail marketing, what results you can expect, how to get the most out of mail, and why it is still the best medium for dental advertising.
- Old is cool again
- Direct mail never stopped being the lowest risk ad medium
- What results should you expect from direct marketing?
- The mail return for the average dentist
- The mail return for dentists in competitive areas
- Steady stream of higher-than average customers in the market you serve
- The marketing foundations you need
- Finding your mail results
- Patients per address
- Dentistry rebound
- Making decisions on poor, incomplete, or missing information
- Improperly targeting mail
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