Listen to the episode:
In this episode of Dental Marketing Mastery, we explore Every Door Direct Mail (EDDM®). We talk about its benefits, its drawbacks, which dentists it works best for, design elements, and more!
- EDDM benefits and drawbacks
- Distribution costs
- Lower acquisition costs vs. return on revenue
- Which dentists should use EDDM?
- The pitfalls of postcards
- Design elements
- The “cheap” dentist in town
- The mirage of geographic targeting
- Correct mail campaigns
- Revenue generated from mail
- Messaging the RIGHT prospects
- Household income vs. geographic targeting
- EDDM tracking issues
- Paying money to brand yourself incorrectly?
- Putting yourself in the wrong competitive market
Practice In A Pod is the best source for all things dental podcast! Get complete dental podcast listings, episode links and show notes, and complete archives of your favorite dental podcasts.
Don't know what's out there? Practice In A Pod gives you the latest dental podcast episodes as soon as they are aired on the iTunes podcasting network.
Send us a message at email@example.com if you want to add your favorite dental podcast or will be launching one soon.