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Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, “Preparing for Next Year!”
-Do you promote one thing, or multiple things at a time? -Actual mailings vs. post cards -The pitfalls of marketing price -How to make effective radio spots -Your marketable attributes -How potential patients respond to design -What color palettes should you use? -Should you use more or less information? -Price vs. benefits vs. one thing vs. many things -How to avoid getting “shoppers”
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