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In this episode, we continue our discussion of Google Adwords and PPC in general. We discuss high volume vs. quality searches, effective landing pages, the economy of language, and more!


Podcast Highlights:


  • Website optimization
  • SEO specialists
  • The foundations of PPC
  • Keywords for high volume patients
  • Keywords for high quality patients
  • Effective landing pages
  • Understanding the searcher’s mentality
  • Economy of language
  • Analyzing your PPC budget before diving in


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