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In this episode, we continue our discussion of Google Adwords and PPC in general. We discuss high volume vs. quality searches, effective landing pages, the economy of language, and more!
- Website optimization
- SEO specialists
- The foundations of PPC
- Keywords for high volume patients
- Keywords for high quality patients
- Effective landing pages
- Understanding the searcher’s mentality
- Economy of language
- Analyzing your PPC budget before diving in
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