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What is your core market? How do you build this foundation of patients? We explore this concept and more in our latest episode of Dental Marketing Mastery.


Podcast Highlights:


  • Understanding your core market
  • Getting to this market before your competitors
  • Patient families
  • How your core market produces 11x more ROI than any other market
  • Finding the marketing mediums to reach this core
  • The folly of doing online-only marketing
  • How your online reviews affect you Managing your online reviews
  • Online scheduling now mandatory
  • How online scheduling affects new and existing patients
  • The five channels you need to invest in
  • The staples of dentistry
  • Promoting staples before the fancy stuff
  • Where to put your budget while claiming your market
  • How long does it take to claim your core market?
  • Building a niche practice from a family practice

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