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Let’s analyze the word general. It’s the opposite of specific. It means average, non-specific. Now let’s look at general dentistry. It’s easy for the public to think all general dentists are the same and it’s therefore easy for the market place to commoditize this sector of healthcare service.
You can see now how many dental offices are much like McDonald’s franchises or Starbucks. If they all appear the same to the general public and if a dentist, is a dentist, is a dentist, then what other choice do people make their decision from other than local convenience of geographic location, availability of hours, and price.
The other option is to become specific, even super specific. I have noticed that the riches are found in the niches. The more specific you can be to serve a certain client who is willing to pay you a Quality price for a quality service, then this is the way to be able to charge a fair price for your services and for providing more fulfilling dentistry.
The specific procedures that you want to be known for should be based upon not only your talent but also your passions. It’s when you combine your passions with your skills when you’re able to do something special. People want to be treated special and are willing to pay for that experience. Not being everything to everybody is ok and actually better. Instead let’s try to become something very valuable to someone who wants your services and is going to pay premium for them. That’s where we can make our biggest impact. If your passion and skills are implant dentistry then you are in the right place.
How do you become specific is the next question? We have to learn to make better things for specific people. Putting yourself in this category of one will enable you to understand and solve the problems they face and provide solutions and services they want. Let’s do something remarkable together. Thanks for reading, see you next time.
If you are ready to level up, sign up for the Dental Implant MBA Continuum Course and Lets make something great together.
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