This episode was originally published on this site.

Listen to the episode:

For any dental practice to get noticed—and patronized—in today’s oversaturated marketplace, it’s just not enough to blend in. Me-too-isms won’t cut it. Fitting in is a sure way to obscurity.

You’re either extraordinary or invisible. In a word: RADICAL. This podcast will explore the steps that will lead your dental practice from brand obscurity to brand notoriety.

Because the biggest risk of all is playing it safe.

Michael DiFrisco was the Chief Marketing Officer for the American Academy of Cosmetic Dentistry (AACD). He is also a brand strategist, and can help YOUR dental brand to find its focus, its differentiating factor, and give your patients and prospects reasons to support your practice and become evangelists for you.

The post Radical Branding with Michael DiFrisco appeared first on All-Star Dental Academy.

Practice In A Pod is the best source for all things dental podcast! Get complete dental podcast listings, episode links and show notes, and complete archives of your favorite dental podcasts.

Don't know what's out there? Practice In A Pod gives you the latest dental podcast episodes as soon as they are aired on the iTunes podcasting network.

Send us a message at if you want to add your favorite dental podcast or will be launching one soon.