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On this episode of the Delivering WOW podcast I am SO excited to introduce you to a rock start dentist, Dr. Ashley Joves.

Ashley is the Founder of Smile & Company, located in Folsom, Ca. Ashley announced via FB Live that she was officially doing a start-up, and that she was not going to “let fear and uncertainty” hold her back anymore. That post went viral with over 10,000 views. Ashley was able to become a local celebrity in her community, getting over 1100 people following her Facebook page, and 50 plus new patients booked prior to opening.

On the podcast we discussed:

  • Why Ashley decided to launch a new start-up practice, rather than buy an existing business
  • Her vision of how her new practive would look and feel
  • How that one social media post about her planned start up changed everything, paving the way to a succesful launch
  • How she focussed on developing high-end dentistry skills before she launched her practice
  • How Ashley used social media to make her practice a success and why setting up a Facebook Business page was key
  • Why dentists embarking on a start up need a mentor
  • How her business start up was chronicled by Michael Arias of the Dental Marketer in the podcast series ‘The Making of Smile and Co’
  • The Facebook group Ashley set up to help other startups – The Making of a Dental Startup

Dr. Joves can be reached at and via her Facebook Group, The Making of a Dental Startup.

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